Consumer Behavior

Front Cover
Houghton Mifflin, 1997 - Business & Economics - 675 pages
An authoritative and research-based treatment of consumer behaviour, backed by up-to-date coverage of new media, technology and e-commerce. Greater coverage of marketing strategy and decision making has been added, and text revisions have enhanced accessibility.

Bibliographic information

TitleConsumer Behavior
AuthorsWayne D. Hoyer, Deborah J. MacInnis
Editionreprint
PublisherHoughton Mifflin, 1997
ISBN0395665922, 9780395665923
Length675 pages
Subjects ›  › 

Business & Economics / Consumer Behavior
Business & Economics / Marketing / Research
Psychology / Social Psychology
  
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