The Presidential Election of 1996: Clinton's Incumbency and TelevisionThis book is an examination of the central role of incumbency in the televised world of American presidential elections and analyzes how an individual incumbent, Bill Clinton, influenced the recurring and predictable patterns of televised news in ways that secured his reelection. Dover advances a theoretical perspective on the importance of incumbency and links it to the institutional and rhetorical features of the presidential office. He describes how television news media responds to incumbency by depicting a strong incumbent, one who leads in the polls and eventually wins, as a statesman deserving of reelection, and by showing a weak incumbent, one who trails in the polls and eventually loses, as a troubled politician unqualified for office. |
References to this book
Images, Issues, and Attacks: Television Advertising by Incumbents and ... Edwin D. Dover Limited preview - 2006 |
Missed Opportunity: Gore, Incumbency, and Television in Election 2000 E. D. Dover No preview available - 2002 |