Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry

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Springer Science & Business Media, Feb 19, 2008 - Business & Economics - 186 pages
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
 

Contents

Key to Success in the Pharmaceutical Industry 1 The Productivity Paradox 1 The Blockbuster Imperative 4 High Risks in Drug Development 10 Strat...
19
How to Find
33
How to Organize
50
Accessing Earlystage Innovation 78 Inlicensing Enhancing the Innovation Pipeline 81 Codevelopment Mutually Benefiting from Joint Resources 83 ...
123
Index 173 Glossary
179
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